Scrum Master and Product Owner by Scrum Inc.


A Dual-Certification Program

 Learn crucial insights and strategies to become a high-performing Scrum Master and Product Owner in businesses around the world.

 Explore the design of the Scrum framework from the perspective of its co-creator, Dr. Jeff Sutherland.

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  • Date: 23-25 JUL 2021
  • Time: 1.00PM-6.00PM (GMT+8)
  • Level: Foundation
  • Class type: Online Virtual via Zoom
  • Exam: 2
  • Instructor: Ethan Soo

Dr. Jeff Sutherland, the co-creator of Scrum

58% of Scrum Teams are not successful and 53% of Agile transformation failed. Scrum is not about setting up Scum events based on the Scrum Guide. The real goal is to deliver exponential business results by enabling hyper-productive teams.
Dr. Jeff Sutherland
Founder of Scrum Inc. 

Remastered.

For the best Scrum Masters and Product Owners.
So that you can be successful.
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Scrum

Deliver Twice the Results in Half the Time.

We help you excel in your role and achieve exponential business breakthrough.
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How do you do that?

Scrum Masters must

Product Owners must

Identify waste 
drive process
improve happiness
scale agile
prioritize work
evaluate value
communicate effectively
increase revenue

This is it.


You already know how to run Scrum
You want to deliver real business results
This is you chance

Grab it!

Why should you learn with Ci Agile?  

We believe Agile transformation is a continuous journey and we aim to provide you with continuous support. You are not alone, we will always be there with you. 

Pre-class

You will receive pre-reading materials one week before the class to build a strong knowledge foundation 

During the class

You will experience highly interactive learning sessions where we discuss about real-world enterprise-level case studies

Post-class

Your learning journey will not stop here! You will enjoy one year of free class revision and continuous support from us

From the past participants

"I get to learn the core values and philosophy of Dr. Jeff Sutherland in Scrum."
"Introducing the founding principles, philosophy, values, process, and roles in Scrum in a systematic manner."
"It is crucial to understand the true values and philosophy of Scrum in order to determine a way that works best for us, never stop learning and improving."
9.2/10
Student satisfaction
9.5/10
class arrangement satisfaction
100%
passing rate

About the Trainer: 
Ethan Soo

Ethan graduated from the University of Michigan, Ann Arbor with a bachelor's degree in Computer Science and Engineering. He had over 18 years of experience in software development, project management, and Agile rollout across large, multi-site organizations.

In 2003, he learned Scrum and was inspired by its elegance and effectiveness. He spent the next 5 years working as a Development lead, Director of Engineering, and CTO that implements Scrum. In 2009, his successful experience has led him to focus his career towards enterprise Agile transformations.

In 2011, he led his first commercial Agile transformation for about 200 developers at EF Labs with 16 Scrum and 2 Kanban implementations. The project was very successful and EF Labs was one of the best Agile implementations in China at that time. The end-to-end effort needed only 3 months, and this has become one of the hallmark Agile adoption cases in China.

Subsequently, Ethan led the Agile transformation effort at Bank of China, Cisco China, ZTE, NIO, Mastercard, Meituan, and many business entities in Beijing and Shanghai.

Within 3 months of working with Ethan, most large-scale Scrum systems gained 30-80% productivity, while small multi-team systems reported over 100% productivity boost.

Over the past decade, Ethan was one of the most successful and celebrated Agile coaches in China. In addition, he also focused on delivering and enhancing Scrum and Kanban education in the Asia Pacific region. Ethan was able to leverage his extensive experience and real cases to create deeply engaging courses.

With over 300 deliveries, stellar 5-stars performance 95% of the time, and 4 fluent teaching languages (English, Chinese, Cantonese, Bahasa) - Ethan is one of the best Agile trainers in East and Southeast Asia.

In 2020, Scrum Inc. Agile Education Program entrusted Ethan to be a Scrum Fellow and the regional partner for the Asia Pacific (APAC) region. Ethan will help to increase the accessibility of Dr. Jeff Sutherland's True Scrum knowledge and to mentor, coach, train, and certify next-generation Scrum Inc. trainers in the Asia Pacific.
Patrick Jones - Course author


18 years
of Agile Experience

300+
Agile Training Deliveries

30+
Enterprise Agile Transformations

Customers include:

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Recommended by

Ethan recently spent two days in my
Scrum@Scale class in Tokyo planning
his first four Scrum@Scale classes in
China in December 2019. Having
reviewed the plan carefully, I strongly
recommend training with Ethan. These
will be excellent courses.
JEFF SUTHERLAND
FOUNDER AND CHAIRMAN, SCRUM INC.
Ethan has been a strong proponent
of doing Scrum well and has been of
great assistance to Chinese
companies looking to improve their
use of Scrum and agile approaches.
MIKE COHN
CO-FOUNDER, SCRUM ALLIANCE
PRESIDENT, MOUNTAIN GOAT SOFTWARE
Ethan's expert team strives to help
company learn and migrate to
SCRUM uses. I recommended him
to a few business partners and all
have gotten raving reviews and he
has helped them drove impactful
financial benefit and result.
GRACE CHAN
SENIOR VICE PRESIDENT PRODUCT AND
INNOVATION, MASTERCARD CHINA

Course Overview

In this course, you will get crucial insights and strategies from our years of success in training Agile practitioners to become high-performing Scrum Masters and Product Owners in businesses around the world.

This curriculum will be conducted through a combination of lectures, hands-on exercises, and reviews of real-world case studies from across a diverse set of industries.

You will graduate from this course with a completely fresh understanding of what does it mean to be Scrum, and most importantly, how to get exponential business result with Scrum.

Section 1: Agile Rising & Scrum
  • Discuss the reasoning, the formation, and the problems Dr. Jeff Sutherland sees before the creation of the Agile Manifesto in 2001.
  • The problem the 17 Agile gurus are trying to solve with the creation of Agile.
  • Talk about the formation of Scrum, its core design principles and how could we use Scrum to generate work impact.
  • A deep understanding of the Agile movement, Scrum, and its core principles.
  • Able to identify projects and places where Scrum can be applied.
Section 2: Roles & Agile Management
  • Discuss the transition from traditional management to Agile Management.  
  • Explore the 3 roles defined in Scrum, their design logic, and how the 3 roles collaborate to form a high-performance work system.
  • Discuss the business value and product creation from the perspective of the stakeholders, Business Owners, and Product Owners.
  • Explore several key Agile Product creation concepts and important techniques in Scrum Mastering.
  • Practical Scrum knowledge for being a good Scrum Master and Product Owner.
Section 3: Preparation for a strong start


  • Discuss the changes in the format of communication from traditional PRD to a product backlog, the what, the whys, and the transition process.
  • Hands-on workshop on how to create a good product backlog, how to structure its content, and how to do prioritization.
  • From the Product Owner perspective, analyzing business values, projects, and portfolios will be explored.
  • Learn to create a good product from the perspective of the customer journey and will be able to organize the backlog into several releases.


Section 4: Scrum events deep dives


  • Discuss the work cycle in detail, including the logic, the design, how it is created, and how to do a good job running it.
  • “Scrum Patterns” – best practices given a situation – designed by Dr. Jeff Sutherland and the magnificent Jim Coplien after 25 years of implementing Scrum.


Section 5: Lean problem-solving skills
  • To run a good, hyper-productive Scrum team, we need to understand the key Lean concept behind Dr. Jeff Sutherland’s design.
  • Explore Value Stream Mapping, Root Causing Analysis, and the key lean problem-solving techniques.
  • Learn about de-scaling, before advancing to a multi-team implementation environment.


Section 6: Scaling to a multi-team environment

  • Different scenario of case studies from single team environment to multi-team environment.
  • Summarizes Dr. Jeff Sutherland’s observation and experience at some of the best companies in the world.
  • A good understanding of Scaling and the introductory knowledge of the important “Scrum AtScale” framework.

Exam-Related Questions 

1. I previously created a Scrumlab account, but can’t access it now. What do I do?

The reset password function is the quickest, easiest way to access your account if you’re having difficulties. Go to scrumlab.scruminc.com/reset and enter the email address used to create your account.

2. The reset password function isn’t working. What’s going on?

Check Junk and Spam folders. If a password reset email did not arrive in your inbox at all, send an email to [email protected] with your full name and organization. Students are usually unable to access their account from the reset password function when an incorrect email address is given at purchase.

3. I have taken an Agile Education by Scrum Inc. course, can I claim PDUs from PMI for my class?

Submit your application through PMI.org "Report PDUs" page under the "Education" section
Fill out the form as follows:
Provider: Scrum Inc.
Course: Scrum Master / Product Owner
Contact person: Trainer's name
Contact email: [email protected]
The PDUs to be claimed are counted as 1 PDU per hour of instruction. In most cases this will be between 14-21 hours depending on the course.
PDUs can be divided into three categories: technical, leadership, and strategic. 

4. I have completed my Product Owner, Scrum Master, or Scrum@Scale course and unfortunately did not pass my exam. Can I retake the exam?

There are two attempts to pass each credentialing exam. If you did not pass both attempts, you may be eligible to re-take the exam. Please contact your instructor who can help you get an additional attempt.

5. I have completed my course and passed the exam! I’d love to share my credential on LinkedIn and let others know I’ve achieved a new credential. How do I do this?

Congratulations on achieving your Agile Education Program credential! Let colleagues, future employers, and more recognize this achievement by adding it to the “Licenses & Certifications” section of your LinkedIn Profile:
Download your certificate from ScrumLab under the “My Achievements” tab.
Log in to your LinkedIn account, then go to your profile.
On the right, in the "Add profile section" dropdown, choose "Background" and then select the + next to "Licenses & Certifications".
In Name, enter the name of the course or program.
In Issuing Organization, enter Scrum Inc.
In Issue Date, enter the Date on which you earned the credential.
In Expiration Date, enter the Date listed on your Certificate (this is one year from the date you earned. This date is extended annually when you pass your renewal exam).
You can leave the Credential ID field empty.
In Certification URL, enter the URL for your certificate and Save.

6. My name is spelled incorrectly on my credential, can I fix this?

Absolutely! Reach out to [email protected] to update the name on your credential.

7. How do I renew my credential?

The renewal window opens 30 days prior to the expiration of your annual credential.
Once the 30 day window begins, you will be prompted to renew automatically as you log into the ScrumLab portal.
There is a simple checkout process, where you are able to pay the renewal fee with a credit/bank card.
Once the renewal exam fee is paid, you may click into the new tile available on your dashboard entitled "Exam", with the date and pertinent credential.
You must complete the short renewal exam (12 questions designed to reinforce the learning of the course) before your credential date is updated in the Credential Lookup Feature.

8. I paid for my renewal but I don’t see this reflected on my account or credential.

You must complete the short 12 question once you have paid for your credential. You will see a tile on your student dashboard titled "Exam" and a date. Click on the tile and your exam will start.

Frequently asked questions

Will I be given a full refund if I change my mind?

No, you will not be given a refund. However, we can help you reschedule to another class availability upon advanced notice (minimum 5 days before the class). 

When will I receive the pre-class learning materials? 

You will be given access to the pre-class learning materials one week before the class. 

How do I sit for the examination? 

You will be given an exam link after the class and you can sit for the exam anytime within 30 days of receiving the link. 

What is the examination format?

Multiple choice questions (MCQ) and true-false questions. 

What is the validity of the examination link? 

It will be valid for 30 days after it is given out. 

Can I resit for the examination if I fail it for the first time? 

Yes, you will be given another free attempt after consulting your course instructor. However, a minimum fee will be charged for the third attempt. 

What is the passing score of the exam? 

The passing score of the exam is 23/30.

What is the time limit for the exam? 

There is no time limit for the exam. 
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